UNKNOWN season Label Head/ DJ/ Producer/ Remixer
Yoshi dove into the world of dance music by starting to DJ in 1991. From then on, he went on work as the house music buyer and sales clerk at the renowned record store in Shibuya, Dance Music Records, selling not only the hottest NY deep house but also introducing rather early in Japan, the then, up and coming house sounds coming out of the U.K. and Europe to the top DJs in Japan. In 1997, he decided to expand his horizons and actually produce music and joined one of Japan’s premier dance music record label, Flower Records. Where he acted as their A&R, promotions head and sales chief. This might be where many started hearing his name.To note, around the same period, with the recommendation by DJ Cosmo, he began writing disc reviews periodically at The Loft, David Mancuso’s website column, ear candy where his eloquent taste of dance music became quite renowned throughout the world. In 2010, he set up his own record label, UNKNOWN season. A label that releases credible, electronic, deep house, tech-house ambient tracks produced by up and coming as well as established, high quality Japanese creators to the world. With Yoshi’s trustworthy taste in music and knowledge of nurturing acts, this label’s quality has not gone unnoticed and has received regular praise and confidence by some of the top DJs such as Jimpster, Laurent Garnier, Juan Atkins, Joris Voorn, Satoshi Tomiie, John Digweed, James Holden, Tensnake, Osunlade, Danny Howells, Sebo K., Stacey Pullen, Brothers Vibe, Guy J, DJ Sneak, DJ Alfredo, DJ Nature and many more.
His release of original producing was "Fallin' House" with Break 3000(Dirt Crew) from V.A. "Deep Love 3"(Dirt Crew Recordings) 2013 Aug. And also remix of Werner Niedermeier & Gareth Whitehead’s track, Blaq (Yoshi Horino Remix) out of WiN Recordings was given the heads up by Dirt Crew, Silicone Soul, Pig & Dan, Luciano, Bookashade, Sasse, amongst others. His release of 2014 "Sweet Memory EP"(Asia Music) was given the heads up by Sasha, Lars Behrenroth and many more. "Good Vibes Here" by Sasha. And also he produces music with Satoshi Fumi as YoshiFumi released Rick Wade "In The Fields(YoshiFumi Remix)"(UNKNOWN season) 2014, Japanese legendary house music of 1991, Manabu Nagayama & Soichi Terada(Soichi produced Nami Shimada "Sun Shower(Original)"Low Tention(YoshiFumi Remix)"(UNKNOWN season), Platinum Mindz feat. Man P "Take Control(YoshiFumi Remix)" on Nick Holder's DNH Records 2015. Kenny Bobien "Set Them Free(YoshiFumi Remix)"(Soundmen On Wax) 2016. And also YoshiFumi released original track "Get In The Groove"(Loftsoul Recordings) and "C's House"(Double Cheese Records) 2017. YoshiFumi recent release Chris Coco - Thee Internet(YoshiFumi Remix) and Alton Miller - Ngizo Ku Linda Feat. Bantu Soul(YoshiFumi Classic Mix)(UNKNOWN season) 2018.
Currently, he is busy producing, running his label and DJing regularly to help spread the auspicious sounds and vibes coming out of Japan, via UNKNOWN season. Therefore, he is focusing again now in DJing more.